MenTELL.ca started in Calgary, Alberta in 2021 as an idea but launched in June 2023, during Men’s Mental Health Awareness Month in Canada. It began with a handful of everyday men, entrepreneurs, artists, military veterans, and first responders, who kept running into the same truth. The silence and stigma around men’s mental health were costing Canadian men their lives, and too many were carrying it alone. Moved by lived experience and the stories of men struggling in silence, we launched a grassroots men’s mental health awareness campaign, online, on social media, and face to face, built to break down barriers and get men talking openly about their mental well-being.

What started as a local initiative has grown into a national men’s mental health movement. Through annual June campaigns, year-round outreach, and national collaborations, including with the Canadian Mental Health Association, MenTELL.ca has reached hundreds of thousands of Canadians each year, including almost than 1.2 million accounts reached on social media during the June 2026 #BeTheFlare campaign by MenTELL.ca.