Today is June 13, 2025. It is the middle of Men’s Mental Health Week, the heart of Men’s Mental Health Month, and a day Canadian men, organizations, and partners use to spotlight men’s mental health.
One day, one job
The job for June 13 is simple: Get more men to talk to the men in their lives, and point them to free Canadian help. In 2025, the simple instruction set was: ask one man if he is actually doing OK, share one Canadian resource link, send one private check-in.
One ask
“Are you okay, like actually?” Canadian men kept telling us in 2025 that adding “actually” to the standard “are you OK” was the small change that pulled real answers out.
One share
We pinned Talk Suicide Canada (988) to the top of every account we run, all day. Free, 24/7, anywhere in Canada. We linked Indigenous men to the Hope for Wellness Helpline at 1-855-242-3310. Anyone wanting low-barrier counselling went to 988 Talk Suicide Canada at .
One private check-in
The asks that landed hardest in 2025 were the private ones. A direct message. A text. A short voice note. Not a public post. Just one man choosing one man.
What the numbers say about why this day matters
- Roughly 75% of suicide deaths in Canada, per the Mental Health Commission of Canada citing the Public Health Agency of Canada are men, per Statistics Canada and the Public Health Agency of Canada.
- Per the Canadian Men’s Health Foundation‘s 2025 Canadian Men’s Health Study (Intensions Consulting, n=2,000), nearly 2 in 3 Canadian men have never used mental health services.
- 64% of Canadian men in that same study reported moderate-to-high stress.
What we heard from men today
“I have been waiting for an excuse to send the message”
That one came up over and over. Awareness days are not, on their own, going to save lives. What they do is hand a man a reason to break the silence with a friend. June 13 was that reason for a lot of men this year.
“I did not know there was a Canadian men’s day”
That is not surprising. Men’s Mental Health Awareness Day does not have a federal proclamation. It exists because grassroots Canadian movements like ours, partner organizations, and provincial bills like Manitoba’s Bill 217 for Men’s Mental Health Awareness Week have given it space.
“What is happening on June 27?”
Good question. June 27 is National PTSD Awareness Day per Statistics Canada, inside PTSD Awareness Month, which overlaps Men’s Mental Health Month all of June.
Where we are taking this in 2026
We are going bigger. The 2026 plan is one number, one campaign, and four anchor days inside one month.
The number, as many Canadian men as we can
Our community has grown across Canada year over year. The June 2026 goal: is to reach as many Canadian men as we can in June 2026.
The campaign, #BeTheFlare
Peer-to-peer Instagram videos. One sentence about something you wish you had told your younger self, two brothers’ names said out loud on camera, 48 hours to pass it on. Read more on the Speak Up page.
The four anchor moments
- Men’s Mental Health Month, all of June.
- Men’s Mental Health Week, June 9 to 15.
- Men’s Mental Health Awareness Day, June 13.
- PTSD Awareness Month and National PTSD Awareness Day on June 27.
If today is hard
If today is the day, do not wait. Call or text 988. Indigenous men, Hope for Wellness at 1-855-242-3310. Free counselling, 988 Talk Suicide Canada at . Our full resource list is here. Sources: Statistics Canada, Public Health Agency of Canada, Canadian Men’s Health Foundation, Manitoba Bill 217, 988 Talk Suicide Canada.
Verified Canadian resources for men
If you are looking for further Canadian information beyond MenTELL, two trusted sources to bookmark are HeadsUpGuys, a free men’s depression resource built at the University of British Columbia, and the Canadian Men’s Health Foundation, the Canadian non, profit behind the 2025 Canadian Men’s Health Study and the Don’t Change Much platform.
If you, or a man you love, are in crisis, please call or text 9-8-8. Free. 24/7. Anywhere in Canada.
